Partnerships with Hotels

  • 1.  Partnerships with Hotels

    Posted 11-19-2018 11:50
    Have any University's out there developed partnerships with hotels or B&B's, and if so, how was that partnership structured? Were they permitted to use institutional logos? Was there a benefit structure in place? Any info would be very appreciated. Thanks, all! 

    Monika I. Samuelsson, MBA | Director of Retail Partnerships & Marketing
    Lehigh University Business Services
    306 S. New Street
    Suite 428
    Bethlehem, PA  18015

  • 2.  RE: Partnerships with Hotels

    Posted 11-20-2018 10:05
    We have a partnership with a hotel that is located near campus. We sign a contract with them every year that covers the discounted rate that the university gets as well as 5 free nights that usually are allotted to the President's office for special guests or Commencement. The hotel is also a sponsor for our Athletic teams so they wear buttons on game days and have Willamette logos and announcements on their electronic marketing boards in the lobby. Most of the hotel use is for visiting candidates during the interview process and parents and visitors that are attending athletic events or other major events on campus. We have had this longstanding relationship for many years and it has worked well for us and them.

    Jaime Lawrence
    Willamette University
    Scheduling Coordinator
    Salem OR
    United States

  • 3.  RE: Partnerships with Hotels

    Posted 11-20-2018 10:12
    Arcadia has partnerships with 2 local hotels.  Both give the University discounted rates for guests of the University.  One also gives Arcadia one free night for each 15 bookings.

    Mimi Bassetti
    Arcadia University
    Dir of Auxiliary Enterprises
    Glenside PA
    United States

  • 4.  RE: Partnerships with Hotels

    Posted 11-20-2018 20:22
    We have negotiated rates with about two dozen local hotels and these rates are negotiated annually for each calendar year.

    A number of the hotels offer rewards - eg. a free hotel night for x number of nights booked through our link/code. I typically use these freebies as raffle prizes for staff/student events.

    Andrew O'Reilly
    Loyola Marymount University
    Senior Director for Auxiliary and Business Services
    Los Angeles CA
    United States

  • 5.  RE: Partnerships with Hotels

    Posted 12-11-2018 12:04

    At Tulane, Campus Services oversees relationships with over 50 local hotels and B&Bs to provide discounted rates that are commissionable back to the university. This is separate from our mandated business travel contracts; our program is strictly for guest travel, like for visiting parents, prospective families, guests coming in for Homecoming or athletic events, etc.

    I manage these contracts in partnership with Campus Travel Management, a company founded by our travel consultant Larry Handel. Partner hotels pay a yearly fee to be a part of this program. Larry's team manages the collection of fees and rate loading, builds out and maintains the booking website (which you can see here), and collects commission. They are also always on call in case a guest has any issue with booking or canceling a room.   

    On my side, I make contacts at local hotels, conduct site visits, and negotiate the discounted rate. I also plan hotel tours for the key travel arrangers here on campus so that they can see the properties and meet the sales staff. Additionally, we hold a Travel Expo every year on campus and invite our hotel, airline, and car rental partners to set up like a kind of trade show to meet with our staff.

    I allocate the commission we receive on the room nights. Campus Travel sends us a check quarterly, and we return about 50% of the commission back to the department that originated the travel (Alumni Association for reunion visitors, Parent Programs for New Student Orientation visitors, etc.).

    Larry is truly a partner in this with us, and I more than recommend his services to anyone looking to develop similar relationships. There is no monetary cost to the university - in fact, we bring in about $40,000 in commissions every year - and it just takes some man power to start building relationships with hotels.

    Please feel free to shoot me an email at if you have any questions!

    Katherine Simon
    Tulane University Campus Services
    Assistant Director, Marketing and Communications
    New Orleans LA